Using ER To Help Viewers
Avoid Disease

An entertainment show drives viewer interest in medical subjects. The viewers are held into the following newscast, and given solid advice so they can avoid the health problem they have just seen dramatized.

In Baltimore, WBAL-TV has teamed with the prestigious Johns Hopkins School of Public Health to produce a regular feature emphasizing preventive medicine.

Here's the story, as reported in The RUNDOWN, October 21, 1996.

Polls: Does Your Doctor Control Your Treatment?
Critics charge that the goal of health care today is not better, but cheaper treatment. Moving beyond the general claims and theories, the news managers at WCVB-TV, Boston, used two polls to make a specific measurement of what is really going on.

First hand report: heart transplant
The dramatic story of receiving a heart transplant was just told by a man who lived through the procedure, veteran investigative reporter Jim Taricani of WJAR-TV, Providence. Here's the story from THE RUNDOWN 1996, pp. 310.

Since 1981, The Rundown has reported weekly on local television news, programming, and community service projects. The top executives and newspeople have shared their insights and lessons learned. This material now fills a massive archive of 6,000 pages --- easily the largest record of hometown television's activities.

Here's your personal bibliography of back issues of The Rundown.

Wellness campaigns
Television stations have created many projects to serve viewers.

Children and Parenting
Expanded reports and public service campaigns.

Sexually Transmitted Diseases

Substance Abuse
The devastating impact of alcohol and drugs.

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