ztherun4.gif (5883 bytes)
Reporting on Local Television News Since 1981

TV Rundown
Find what you need about TV news.

Search
Story Database

Subscribers
Only

Search
Rundown Online

Public Areas

TV and
Politics

Articles &
resources

Campus Television

TV Awards
Tops in broadcasting.

Broadcast Journalism
Syllabus

TV and radio


Successful Television News
How To Do It

If you're going to have a chance at succeeding in television, you must excel.  The competition is extraordinary.
Here are selected articles and books that you can use to improve your chances.
Many top executives and newspeople have explained their techniques and theories to The RUNDOWN, the newsletter reporting on local television.


Learn Successful TV Reporting

zzlooks.jpg (24331 bytes)A top reporter explains how to produce memorable stories in an age of shorter pieces and live breaking news emphasis.
KGO-TV's Wayne Freedman  has won 44 Emmys.
This book is a must buy
for reporters who are serious about their careers, or students interested in learning how to report successfully on television.


Attract viewers with strong teases
Writing effective teases is one of the most important elements in retaining an audience, yet too often these are an afterthought.
If you can't convince viewers to watch, it doesn't matter how good your product is. It is one of the biggest problems facing television news, according to a veteran tease and promotion coach, Graeme Newell.


PROMAX Award-winning Promos:
The Keys To Attracting Viewers

Here are details of one station's successful promotion strategies and techniques. A promo designed to attract women viewers to its 5 p.m. newscast won a New England Emmy for WTNH-TV, New Haven, in 1998. Not long after that, the station won a PROMAX Gold Medallion.


Make It Memorable
Writing and Packaging TV News with Style

zzbobdot.jpg (19565 bytes) by Bob Dotson
Bob Dotson is an Emmy award-winning correspondent for NBC News with more than thirty years of experience in the field of broadcast journalism.
He shares tips and lessons he has learned that can help make your stories sharp, even under the tightest deadlines.

Seven Habits of Highly Effective Storytellers
At Newslab.org,  Deborah Potter and Annie Lang have summarized academic research which concludes the most effective ways to package information for television may not be the ways you often see.   Beware of over-producing and over-writing. 


Producer Handbook Provides Guide to Success

zzpowpro.gif (3696 bytes) Author Dow Smith outlines the seven roles of a Power Producer:
--- Journalist.
--- News writer.
--- Production expert.
--- Promotion writer.
--- Team leader.
--- Researcher.
--- Lawyer/ethicist.
Chapters cover ratings and research, ethics and decision-making, and more. The appendix has information about helpful web sites, publications, training opportunities and career advice.

Smith gives producers and aspiring producers practical information they can use at once, to further a career in producing or to help them decide if producing is the right career choice.

Published by the Radio-Television News Directors Association, 154 pp., paperback, $27 RTNDA members, $30 nonmembers.

To place an order, download the order form here, or call membership services directly at 800.80.RTNDA.

An excellent resource on producing techniques is the work of Alice Main, a newsroom manager and producer at several stations.

The Producer
This is a forum for TV news producers to share information.
The Producer, the book
Collected, sequenced pieces from Alice Main's producer's newsletter.

Promotion plays a critical role --- if you want someone to watch your work!
Promotion brings viewers in.  Check several articles with specific suggestions explaining the basics.  These were prepared by a top promotion coach and trainer, Graeme Newell.


Sound and Look Professional on Television and the Internet

zzsoun.jpg (21074 bytes) by Michelle Mccoy and Ann Utterback
Here's advice for students aspiring to work in the broadcast field or executives and spokespersons representing their companies on camera. Michelle McCoy is an Assistant Professor at Kent State University's journalism department. Ann S. Utterback, Ph.D., is the broadcast voice specialist.

Latest edition of Investigative Reporters Handbook is available at amazon.com
zzire.gif (8758 bytes) The newest version of  this indispensable reference has been updated.  It includes examples of local investigative reporting and  easy to find Internet address lists to help in computer-assisted investigations.
Authors:  Brant Houston, Len Bruzzese and Steve Weinberg.
Tell clearer, stronger stories
zztomp.jpg (12196 bytes) Aim for the Heart is designed to be a guide for TV reporters, producers and photojournalists who want to learn how to tell clearer and stronger stories. This is practical material, real world techniques.
Al Tompkins is currently at the Poynter Institute. He spent 25 years as a reporter, producer, photojournalist and news director.

Broadcast Newswriting
zblock2.gif (9658 bytes) Veteran writing coach Merv Block provides tips about communicating on television.
Here are excerpts from one of his books. More from Merv Block
Check here for analysis of broadcast writing with specific examples.

Bob Baker's Newsthinking
A dummy's guide to the hard-core print basics
A veteran print journalist offers excellent advice for any reporter or writer. This article gives practical ideas on how to produce good stories without wasting time. Here are ideas about sharpening the focus, energizing your lede, and keeping it rolling.


Write clearly on deadline
Identifying the story and possible elements, and constantly writing pieces of it, enables you to have your material ready to go and ready to be changed at the last moment. The writing coach for the Omaha World-Herald, Steve Buttry, outlines a "real world" approach to daily reporting.


THE RUNDOWN has debriefed many television newspeople and documented their specific advice. Is there a subject that you would like us to add to this online archive?

Since 1981, The Rundown has reported weekly on local television news, programming, and community service projects.

 

RundownIndex

TV Jobs
Online talent service opens to non-represented talent

Collective Talent, the online talent resource by Michaels Media, has opened its service to non-represented talent.

When the service was first unveiled, it was designed to be supported primarily by talent agents.
That approach made sense because the majority of talent in larger markets are represented by agents. The biggest agencies can represent several hundred people.

 

Subscribers Only
case185.jpg (9872 bytes)
zseattle.gif (14952 bytes)
Be Ready:
Hostage Takers
and Barricaded Men

One of the most sensitive emergencies that police deal with is when armed, distraught individuals hold and threaten hostages.
There are many important decisions to be made by newsroom managers. Coverage could conceivably impact the lives of the hostages, police officers and innocent bystanders. Anything and everything you do could be second guessed by police commanders, town officials and others.
Subscribers can review here online several tough situations where news executives shared with us how they handled key decisions.

zzkur125.gif (9938 bytes)
When Writing Mattered
Charles Kuralt began his career by winning a baseball writing contest when he was 12.

Vanderbilt TV Archives
Three decades of network news shows cataloged and recorded.

CaseHistories

Collegiate Broadcasters Inc
CBI is an educational media organization with stations and student members.

TV and Politics:
Covering the Candidates

Politicians put their best spin forward, and reporters supposedly tell their public what's really going on.

Newspaper Interviewing 101
From the Detroit Free Press, tips for beginners on conducting
journalistic interviews.

Tips To Improve Your Writing
Writers and editors at the Providence Journal share their reflections and lessons learned about reporting and writing. Here are detailed articles that are well worth reviewing by anyone seriously interested in reporting today.

Strunk's Elements of Style
Fundamental writing guide from Cornell professor and E. B. White.  Strunk's suggestions are online from Columbia . If you need a new copy in print, amazon.com has it.

Be The Best Writer
That You Can Be
Polish Your Grammar

Here is a collection of Web resources that offer help and advice about writing, grammar, spelling and usage.

The Tongue Untied
A guide to grammar, punctuation and style for journalists.   This was developed at  the School of Journalism and Communication at the University of Oregon.

Guide to Grammar and Style
Prepared by Professor Jack Lynch of Rutgers University.

Syracuse University
Style and Usage

Have a question on a phrase or word?  Check it out.

Writing Mistakes from harvardnews.org
Check out these examples of writing that has actually been published.  Any of us might have made the same mistake --- on a very, very bad day.

Understand Ratings
Here's an FAQ explaining how the major rating service, Nielsen, does it.
There is also a clear overview at howstuffworks.com.

Could you suggest
another valuable resource?

zapstyle.gif (10363 bytes)

AP Stylebook
Amazon.com has the updated edition that is the guide for many newspaper writers.

Writers Write
A professional resource for journalists and  writers with job listings, writer's guidelines, chat, links, message boards, news, book reviews.

C-SPAN in
the Classroom

Comprehensive coverage of important public issues.

Broadcast Journalism
Course Outline

Introduction to TV and radio news.

Investigative Reporters and Editors
IRE provides extensive resoruces, including access to The National Institute for Computer-Assisted Reporting.

National Press Photographers Association
The central place for the latest photojournalism material .

Journalism Education Association
This organization serves educators with many services.

The Working Reporter
Valuable sources are categorized so you can quickly find resources that might work for you.

Political Reporters
Resource Roadmap

Here are many links and resources nationwide.

Bob Baker's
Newsthinking

A veteran print journalist offers
excellent advice for any reporter or writer. This article gives practical ideas on how to produce good
stories without wasting time.
Here are ideas about sharpening
the focus, energizing your lede,
and keeping it rolling.

Frank van Riper
on Photography

Commentary from a Washington-based commercial
and documentary photographer
and author.

The Poynter Institute
Helps journalists seek
and achieve excellence.

How to Keep Informed
Advice on staying current
by Wayne Danielson,
The University of Texas at Austin.

American Women in Radio
and Television

AWRT's mission is to advance
the impact of women in
the electronic media.

*You can quickly locate information anywhere throughout the public portion of our site using a full-text search engine.
Subscribers can also access the Rundown Archives.

The Rundown (ISSN:0035-9912) has been published weekly (50 times a year)
since 1981.

Need information? E-mail us here.

We always welcome your comments and suggestions about ways to improve our service.

Copyright © 2007  Standish Publishing Company.