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Educators
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Room 104:
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| A duPont-Columbia Award went to WABC-TV, New York for a
documentary about serious overcrowding in city schools. Here is how a reporter and photographer turned what might have been a routine education story into award-winning television. |
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| Overcrowding smothers the children's chance to learn | The project began at the start of the school year in
September '96, when New York City public schools faced their worst overcrowding crisis in
a generation. The major, citywide problem could be explained best on television by
focusing on a few of the people who were being hurt. "We were reporting on it every day in the newscast, and we decided to take the extra step and see if we could gain access to a single classroom to follow that class through the course of the school year," says News Director Bart Feder. "We wanted to determine what the real impact of overcrowding was on the teacher, the children and their families," he explains.
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| They convinced officials to let them inside to see the pressures | Celeste Ford, a general assignment reporter who covers
education as an ongoing beat, gained access to a second grade classroom in Brooklyn. In awarding the Silver Baton, the duPont-Columbia judges wrote:
The news managers knew that it wasn't a topic that was going to draw huge numbers. |
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| The story was documented over many months | The project was a substantial commitment. WABC shot this as a
documentary from the start. "We shot it as a long-form piece, because we felt the continuity is what really told the story. You had to be able to follow these students and the teacher over the course of the year to be able to come to a conclusion as to whether they were impacted by being in a class of 44 kids," Feder explains. The videotape made the crisis clear. For example, the teacher had to work using a buddy system where youngsters who were
doing better would tutor youngsters who weren't doing as well. "If parents were involved and participating, that's great. But in many households that is not the case. It really doesn't work if the parents are not supervising homework and getting involved," he says. Feder believes people who cared about the issue watched the program, and it had an impact on decision-making in the city. "It was definitely worthwhile," he adds. |
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| Education stories can be compelling television | Although covering education is sometimes difficult to do on
television news, Feder says this wasn't just a good television story, it was a great television
story. "It was a great television story, because we had access to the classroom. Generally, stories like this are not that great, because what you get is talking heads and a few shots of crowded hallways. In part, because our photographer is so fabulous, it turned out to be a great television story," he adds. Photographer/editor Robert Caccamise went back every few weeks to shoot tape. Reporter Ford would return periodically for interviews and chart the progress of the year. "We did that over the course of the school year, finishing up in June. It ran as a
half-hour documentary at the end of the school year," Feder says. Ford took some time off the street to write and edit the piece. But the rest of the time (when she wasn't out on maternity leave) she worked the regular beat. "They didn't excuse themselves from the newsroom for a year to do it," he says. "They did it as extracurricular activity for the most part. We are very proud that they won the duPont. It was a great piece of work," says Feder. |
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| Carving out a schools beat | Education has typically been high on the list of viewer
concerns, but is sometimes hard to cover on TV. In the early 90s, Ford developed the beat
herself. "My long-standing interest in education dovetailed nicely with consumer demand for more education news," she explains. Education was an area that was under-served. |
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| Overcrowding became more and more severe | Ford began covering the initial stories of overcrowding in
1991. "In the fall of 1996, the coverage from all media in the city hit a critical mass, where finally we created what is called 'the political will' to fix it. It was one of those rare opportunities when a story gets enough momentum that something has to be done about it. It can no longer be ignored," she says. While Ford was busy covering the day-to-day stories at the start of the school year, newsroom managers suggested a documentary that might finally put a face on the overcrowding problem. She says we have this abstract notion that overcrowding is not good. But really, we
have very little information on why it is not good. Ford says the request to profile a classroom was submitted during the period of the avalanche of coverage at the start of the school year. They received permission from the Board of Education and moved ahead with the project. "We did our best to be unobtrusive and flexible in scheduling," she says. The school administrators picked the teacher. "We picked the families, based on the parents' level of interest in their child's
development," she says. She went to a Meet the Teacher night. The parents who seemed
most engaged became candidates to profile. The goal was to make it representational of the
school and the diverse nature of the classroom, as well as of interest to the larger
audience in New York City. WABC used the three children to show how the overcrowding is
affecting many children. "The white middle class son of a sanitation worker was perhaps the most
interesting. His parents were very upset, because it wasn't the New York City public
schools they went to," she says. "They were the quintessential white middle
class flight candidates," she says. Another coping technique was the buddy system, with the faster learners helping the slower learners. "The teacher made no apologies for that, in fact, in overcrowded situations it is quite a widespread practice," she adds. The school officials saw nothing wrong with it. "So much of what astounded us is so deeply ingrained in their school culture and their way of doing things that they felt no need to apologize or excuse their techniques," she says. |
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| Exposing the day-to-day reality | In Ford's opinion, what made documentary a winner was the
extensive use of natural sound, and the fact that they tried not to come between the story
and the viewer. The viewer was an eyewitness to the children's situation. "The photographer really gave you a flavor of the classroom," she says. "It wasn't a promotion-driven story. This was an old-fashioned documentary, where I let the subject tell the story. You don't see me, except at the beginning and the end," she says.
Here are some of the unique angles they captured on camera and used to illustrate the impact of overcrowding:
"It was video-driven. We tried to find visual events that would allow us to
discuss the issues we needed to cover," she says. She says the biggest problem with stories about overcrowding and many other education
issues is that people speak in abstractions. Ford found a teacher at the school who was also a student there the last time it was overcrowded. She also interviewed a woman who went to school there, as did her own parents and her children. She is a counselor there and discussed all the family problems the kids have and how the school substitutes as a family for many children. |
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| Getting a handle on overcrowding | This story could be done in many communities. Ford says
whenever you have a big story and you ask yourself "Where do I begin?" you must
start with the people closest to the issue, and simplify it as much as possible. "In the case of overcrowding, the teachers and the children are the story. Everything else is verbiage from officials," she says. Ford was flattered to win the DuPont,
but even more heartened to have helped bring about change. "They really are dealing with this in ways they have never dealt with it,"
she says. Following the documentary, a lot of money was spent on "portables,"
annexes, new schools and leasing more space. |
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| Documentary was shot while also doing daily news | "This was a bare bones operation," Ford says. Both
the reporter and photographer did more than they typically might on a major documentary.
For example, the producer left the station during the documentary and instead of assigning
a new one, Ford took on that task herself. Even when she was on maternity leave, she set
up stories from home. For other reporters wanting to develop an effective education
beat or who want to look specifically at overcrowding, Ford says it is a story that is
relationship-driven. "Many reporters think education is very boring, until they meet the people, they get access to the classrooms and they can get a hold of the flesh and blood that is these stories," she says. Showing exteriors of schools, reports or statistics is boring, she says. Ford says the relationship with sources is what she describes as "the difficult
tango." |
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| See also: The 1988 Winners: How They Did It Broadcast Journalism: Check the
duPont-Columbia Web site for full background. |
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