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TV News Must Translate
Its Value To The Web — Now!

The consulting group of Crawford Johnson & Northcott has just finished a national web-based survey looking at where web users get their news, information and weather — and why.
They have shared the survey results with us. Here are the highlights:

zzsquare.jpg<br /><br /><br /><br /> (2860 bytes)A significant number of people are not going to local TV sites or newspaper sites at all for local news and information. More than half of the online users surveyed say they rarely (monthly or less than once a month) or never visit TV or newspaper websites.zzsquare.jpg (2860 bytes)The competition online is coming not only from newspapers, but more from Internet service providers and search engines. Web users are twice as likely to visit an ISP for local news and information on a daily basis (40%) than they are to visit a TV website (19%) or a newspaper site (17%).zzsquare.jpg (2860 bytes)TV newscasts are a leading source for weather information, but that habit is not translating into online use. Seventy-three percent of those surveyed said they go to a TV weathercast for weather information. But in the online world, more people say they go to a national site for weather (58%), versus a TV website (41%).

 

 

 

 

The web is re-defining what is “news.”
“It’s information. In our minds, movie times don’t qualify as news, but it is certainly information. To many people, it is absolutely as important, and in many cases more important, than the fact that some car rolled over on the expressway,” says Bruce Northcott.

“For my 22 year-old son, what’s going on this weekend in town is pretty much local news,” Bob Crawford adds.
You can access the survey and conclusions here.

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The Rundown has reported weekly on local television news, programming, and community service projects since 1981. This material now fills a massive hard copy archive of 7,000 pages — easily the largest record of hometown television’s activities.  Key articles are available in our online archives.


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