TV News Must Translate
Its Value To The Web — Now!
The consulting group of Crawford Johnson & Northcott has just finished a national web-based survey looking at where web users get their news, information and weather — and why.
They have shared the survey results with us. Here are the highlights:
|A significant number of people are not going to local TV sites or newspaper sites at all for local news and information. More than half of the online users surveyed say they rarely (monthly or less than once a month) or never visit TV or newspaper websites.The competition online is coming not only from newspapers, but more from Internet service providers and search engines. Web users are twice as likely to visit an ISP for local news and information on a daily basis (40%) than they are to visit a TV website (19%) or a newspaper site (17%).TV newscasts are a leading source for weather information, but that habit is not translating into online use. Seventy-three percent of those surveyed said they go to a TV weathercast for weather information. But in the online world, more people say they go to a national site for weather (58%), versus a TV website (41%).|
The web is re-defining what is “news.”
“It’s information. In our minds, movie times don’t qualify as news, but it is certainly information. To many people, it is absolutely as important, and in many cases more important, than the fact that some car rolled over on the expressway,” says Bruce Northcott.
“For my 22 year-old son, what’s going on this weekend in town is pretty much local news,” Bob Crawford adds.
You can access the survey and conclusions here.
The Rundown has reported weekly on local television news, programming, and community service projects since 1981. This material now fills a massive hard copy archive of 7,000 pages — easily the largest record of hometown television’s activities. Key articles are available in our online archives.
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How To Cover Live
When an upset, armed individual is threatening to kill someone, the police commanders supervising the emergency response and the news executives in charge of covering the confrontation have many sensitive decisions.
Here’s how broadcast executives have dealt with these dangerous emergencies.
Hire The Right Team
For Your New Media Positions
As station executives continue to develop their online and digital presence, more staffers are being added to manage and produce content for the new space.
The new media requires new skills and attitudes. For advice on how to approach these staffing decisions, we turn to veteran television executive Tom Dolan, President of Dolan Media Management.
Dolan says: To win online, you must hire smart.