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| As they do each year, top news executives, reporters and
producers from across America met in the rotunda of Columbia University's Low Memorial
Library in January, 1988. They gathered in New York for the forty-sixth annual
duPont-Columbia awards for broadcast excellence. Several of the award winners explained to us how they executed their projects. |
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| Florida: State of
Neglect WPLG-TV, Miami |
Florida has severe mistreatment of abused children,
the mentally challenged and the elderly. WPLG I-Team director Robert Groves and
anchor Michele Gillen did the story. The state's Department of Health and Rehabilitative Services was the largest social service agency in the U.S.A. "It was designed to be a model for the country, but is a $4 billion monstrosity. As we uncovered, it is an agency completely out of control," said Groves. |
| A naked, elderly woman was strapped to a wheelchair by
nursing home attendants and left there for hours. From the rooftop next door, a WPLG
surveillance camera rolled, part of a project documenting widespread social service
abuses. The scope of the problem was incredible. Here's some of what they found: --- 5,000 reports of child abuse had been ignored by HRS. "Investigators never
responded to the reports of abuse," said Groves. |
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| Social services need investigation | Social services are a ripe topic for many stations to dig
into, according to Groves. These stories are personal. They're important. Where to start: 1. Make contacts with the workers in the field. When you do an expanded project with many sources and high impact, utilize those valuable contacts for continuing stories or even a second series. You've made an investment with them, keep generating a useful return. 2. Search the records. 3. Talk to the union that represents the workers. |
| Series captured viewers | "The series gripped people. It was spellbinding,"
said Groves. The station followed up on stories which the series generated. |
| Jacksonville's Roads: The Deadly Drive Home WJXT-TV, Jacksonville |
Highway hazards and construction design are helping
kill an unusually high number of motorists, and the news team at WJXT-TV, Jacksonville
discovered the pattern. "The police would call us and say, 'Number 36
died. She was a white female... "' said Nancy Shafran, Assistant News Director,
WJXT-TV, who produced the series. The approach was two-fold: First, they wanted to give it an air of humanity. These were
people, not numbers. |
| Accident reports revealed details |
A year's worth of accident reports was
a starting point. The report would say "Car A hit Car B and that's why the person died." However, when the newspeople examined the document closely they learned that wasn't why the motorists died. "Often the person died because after Car A hit Car B, Car B was thrown into a power pole. And, the person died because of the impact with the power pole or guard rail," she explained. "Our feeling was whether it was drunk driving or something else, the punishment for driving off the side of the road should not be the death penalty," she stresses. No one in town had looked at this before --- the role of fixed objects along the side of the road. Shafran said guard rails can sometimes do more damage than they do good. If you hit one, it can actually act as a launching board and send a vehicle up and over. To see a better way of building highways, a news crew visited an area in Washington
which is considered to have a state-of-the-art road system. |
| A national expert provided perspective |
No law enforcement officers wanted to go on camera to
talk about road conditions. They'd call about bad intersections, but everyone was
afraid to talk on the record. The project needed an expert. The Center for Auto
Safety in Washington, DC, provided one. The documentary was divided into 6 parts and reported by 6 different staffers: 1. The people. 2. Drunk drivers. 3. The legal system. 4. Seat belts. 5. Roadside hazards. 6. Modern roads. After the documentary aired, the local utility began studying the problem and removed some of the deadliest poles. Shafran believed the role of obstacles along side of the road was a story that could be
done in many other cities. |
| Sauget: City of Shame KMOV-TV, St. Louis |
A tiny town was being operated by politicians as a
haven for extensive (and profitable) alcohol sales. Sauget, Illinois, is a town
of only about 200 people a few minutes away from St. Louis. It's major attraction --- six
all-night nightclubs that as many as 6,000 people patronize each weekend. He received an anonymous tip saying he should check all of the
accidents coming out of the nightclub on Saturday and Sunday mornings. To build this story, the news team staked out the bars on four consecutive
weekends in an undercover van. On the police scanner, you could hear the officers laughing about the situation. |
| Paper trail revealed political connections |
The investigator went through the deeds of the
nightclubs to see who was paying the taxes and did a title search on the land. He discovered the mayor of the town owned all the ground the nightclubs were on, and his nephews owned the nightclubs themselves. In fact, the police chief was one of the nephews. In Illinois, the local governing agency could set the hours for bars. In Sauget, the mayor was also the liquor commissioner! "They have a gold mine there. when the bars close in St. Louis, many people head to Sauget," Meagher explained. Following the series, the state police put up more roadblocks and sobriety checkpoints on the weekend to try to pick up drunks. However, Meagher said the problem isn't solved yet, and he expects more followups. |
| Investigative reporting WJLA-TV, Washington |
Pilots were flying drunk, hungover, or while suffering from
alcohol withdrawal symptoms, according to reporter Roberta Baskin of WJLA-TV, Washington. One flyer told her, "I used to have two stiff drinks before getting into the cockpit just to steady my hands." Details of how Baskin executed "Flying High" were reported in The Rundown 1986, p. 317-319. One of her key sources was the support group formed to help drinking pilots. Baskin also exposed inept lab testing for drug use. When she sent samples of urine spiked with drugs to local labs, they missed 82% of the substances. See The Rundown 1987, p. 61. |
| See also: Broadcast Journalism: Invest time and interest to get stories that
can't be shot quickly Check the
duPont-Columbia Web site for full background. |
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Since 1981, the top television executives and newspeople have shared their insights and lessons learned with The Rundown. This newsletter has reported weekly on local television news, programming, and community service projects. This material now fills a massive archive of 6,000 pages --- easily the largest record of hometown television's activities. |
| Copyright 2000, Standish Publishing Company. This material is for your personal use as a subscriber, and may not be reproduced or transmitted to other parties of any kind. | |